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How to find SEO Keywords for Etsy

SEO Keywords

As you embark on your online business journey, choosing the right platform to showcase your products is crucial.

And guess what? Etsy is an absolute gem for selling digital products! It’s like discovering a treasure trove where your creative digital planners can shine. We’re here to guide you through the thrilling world of Etsy SEO (search engine optimization) – your secret weapon to making your products the talk of the town!

SEO Keywords: Your Magic Beans for Success

Think of keywords as the breadcrumbs leading customers right to your digital door. They’re what your audience types into search engines (like Google, Yahoo, DuckDuckGo, or our star, Etsy) to find their heart’s desires. The right keywords in your shop description, product titles, and descriptions are like casting a spell for better visibility.

We think that Etsy is the perfect place for you to start selling digital products, and we want to help you be as successful as possible! One of the best ways to do that is through SEO, or search engine optimization. Search engine optimization is crucial on Etsy if you want your product listings to show up in the right search results for potential customers browsing through listings.

Let’s dive into the tips, tricks, and tools you can use to find the best keywords to skyrocket your shop traffic and sales!

starting an etsy store

Understanding SEO Keywords

Think of SEO keywords as the treasure map leading your audience to your digital storefront. These are the terms and phrases people enter into search engines like Google, Yahoo, Duck Duck Go, and, importantly for you, Etsy. They’re the key to connecting customers with exactly what they need. By weaving these keywords into your shop’s description, product titles, and descriptions, you’re essentially guiding customers straight to your products.

Choosing the right keywords is crucial. Opt for specific ones that will elevate your ranking more effectively than generic, broad terms drowning in a sea of search results. For instance, swap a generic term like “planner” for more targeted ones like “digital planner” or “digital planner for moms”. It’s all about striking a balance – your keywords should be popular enough to draw in buyers but not so common that your products disappear in a crowded marketplace.

There are two different kinds of keywords that you’ll want to focus on: short and long-tail keywords.

Um, not exactly!

  • Short-tail keywords are typically a single word that can be used to pull up search results within your niche.

  • Long-tail keywords are typically niche phrases that only a select group of people would be interested in.

A short-tail keyword would be “stickers” while a long-tail keyword would be “sticker pack for digital planners”.

Most of the time, a long-tail keyword is going to get more eyes on your shop than a more generic short-tail keyword. We suggest taking a look at your keyword strategy about once every 2-3 months so that your Etsy SEO stays up to date as seasons and trends come and go.

But how can you find the perfect search terms to include in your listings to attract your potential customers?

There are so many ways to do this! I actually have a mastermind that I go in depth in finding keywords!

There are a lot of free tools you can actually use!

You could first google the item you are looking for! See what ranks up top! These are great signs that you are on the right track!

etsy long tail keywords

I just searched Digital Planner for Busy Moms. Much better than just digital planner.

While digital planner is not a bad keyword, if you plug this in to either Bard or Keysearch, more on those in later posts, you will see that that there are literally thousands of search results!

Narrowing down in Etsy can help you get some amazing results, if you know how to do it!

Frequently Asked Questions

Q1: What is Etsy SEO and why is it important?

  • A: Etsy SEO (Search Engine Optimization) is the process of optimizing your shop and listings to rank higher in Etsy’s search results. It’s crucial because it increases the visibility of your products to potential customers, leading to more traffic and sales.

Q2: How often should I update my Etsy keywords?

  • A: It’s a good practice to review and potentially update your keywords every 2-3 months. This keeps your shop current with seasonal trends, changing customer behaviors, and algorithm updates.

Q3: What’s the difference between short-tail and long-tail keywords?

  • A: Short-tail keywords are broad and often one-word terms, like “planner.” Long-tail keywords are more specific phrases, like “digital wedding planner book.” Long-tail keywords usually attract more targeted traffic.

Q4: Can I use the same keywords for multiple listings?

  • A: Yes, but it’s best to customize keywords for each listing to match its specific features and target audience. This approach improves the chances of each listing ranking well in search results.

Q5: How do I find the best keywords for my Etsy shop?

  • A: Use tools like Etsy search bar autocomplete, Google Keyword Planner, Marmalead, and eRank. Also, analyze competitors and monitor trends in your niche.

Q6: Where should I place keywords in my Etsy listings?

  • A: Keywords should be strategically placed in your product titles, tags, and descriptions. Ensure they’re relevant and naturally integrated into the text.

Q7: Are there any keywords I should avoid using?

  • A: Avoid using irrelevant or misleading keywords. Also, stay away from keyword stuffing (overusing keywords) as it can negatively impact your SEO and user experience.

Q8: How does Etsy’s search algorithm work?

  • A: Etsy’s algorithm considers various factors like keyword relevance, customer and market experience, listing quality, and shop quality. It aims to provide the most relevant, high-quality results to shoppers.

Q9: Is it worth using paid tools for keyword research?

  • A: Paid tools can offer in-depth insights and save time, but they’re not essential. Free tools and methods can also be effective, especially for new or small shops.

Q10: How can I track the performance of my keywords?

  • A: Utilize Etsy’s built-in analytics to monitor how your keywords perform in terms of views, visits, and sales. Regularly reviewing this data can inform your SEO strategy.

We hope this post helps you in your Etsy Journey! If it does, please check the blog post for top digital downloads!